Active and passive home buyers

HeraldHomes not only puts your property in front of those actively looking for a property, but it also reaches hard to reach passive home buyers.


A passive home buyer keeps an eye on the real estate market, and will pursue a property if and when the right home presents itself.

34% kiwis are categorised as passive and say they

“Keep an eye on the real estate market”

A wide circulation - Taupo to the North

Attract buyers outside your local area

A huge audience

Market your home to 728,000 Kiwis

Active and passive home buyers

Reach those who aren’t actively looking

High income readers

Access an audience of wealthy homeowners

Maximise your selling price by showcasing your home to the broadest and most powerful audience in Auckland.

A wide circulation - Taupo to the North

HeraldHomes provides coverage of the entire market, allowing you to advertise your biggest asset to buyers outside of your local neighbourhood, as well as within.

Herald Homes readers are 31% more likely than the average kiwi to be intending to buy or sell property in the next 12 months

A huge audience

The NZ Herald reaches a massive proportion of the Auckland population and beyond, drawing a large number of eyeballs to your marketing campaign.

728,000 is our potential total weekly audience

70% of these are Aucklanders

High income readers

The vast majority of Herald readers are homeowners with a high household income, and many hold property investments or are mortgage-free.


Source: Nielsen CMI Q1 – Q4 2015 AP18+
Herald Homes includes Wed/Sat/Sun


AP 10+


For more information call 09 373 6400 or to book advertising contact your real estate agent.

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